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How did the Gourmet Valley come about?


The expression Vale Gourmet was not created by any advertiser in the bulge of a campaign to leverage an advertisement or in the attempt to determine a brand to consecrate a certain region.

On the contrary, it emerged spontaneously in the text of a journalist, seeking to properly and accurately designate the region of Araras, Itaipava and surroundings, where the three fundamental elements for the elaboration of a high quality food are found:

Good products   - large production of organic vegetables and vegetables, breeding of game, poultry and trout, cultivation of mushrooms shiitakes and shimeji, as well as a special selection of wines marketed in the numerous restaurants and delikatessens scattered throughout the region;

Good bosses   - the greatest concentration of culinary excellence outside the capitals of São Paulo and Rio de Janeiro. In addition to starry chefs, in award-winning restaurants, there are numerous establishments that practice a high level of culinary.

Demanding public   - as in a cause-and-effect relationship, the region became a certain destination for people who do not give up quality food, served with refinement, in a tasteful environment and accompanied by appropriate wines.

I eat everything   started...   read more